Engage directly with stakeholders and customers to understand their needs.
Get direct feedback to test assumptions and decrease risk during all phases of product development.
Keep track of feedback, ideas and other data in one place.
The process is self documenting, repeatable and measurable.
Documenting processes allows you to focus on key areas for improvement.
Knowledge is transferable and isn’t lost through employee transition.
Business processes are repeatable, teachable and can be continuously improved.